Self-led Brief | Speculative Campaign Branding
THE PROBLEM
Getting sunburnt just once every 2 years can triple your risk of melanoma skin cancer.
Getting sunburnt just once every 2 years can triple your risk of melanoma skin cancer.
56% of young people (ages 18-35) in GB still admitted to at least one case of sunburn in 2022 alone.
Whilst an impressive 49% of Brits consider sitting in a beer garden to be one of the best things about summer only 18% of Brits wear skin protection while enjoying a drink in the sun.
People who are frequently exposed to UV rays before the age of 25 are at greater risk of developing skin cancer later in life.
Whilst an impressive 49% of Brits consider sitting in a beer garden to be one of the best things about summer only 18% of Brits wear skin protection while enjoying a drink in the sun.
People who are frequently exposed to UV rays before the age of 25 are at greater risk of developing skin cancer later in life.
THE SOLUTION (Speculative)
Luckily regular, daily use of just SPF 15 suncream can lower your melanoma risk by 50%
Introducing TOP-UP by NIVEA aiming to reduce the % of sunburn each year by making sun cream fun and convenient in the locations you don’t initially expect to burn, starting in UK pub gardens. With the hopes that rates of melanoma skin cancer in old age will be reduced in the future.
Luckily regular, daily use of just SPF 15 suncream can lower your melanoma risk by 50%
Introducing TOP-UP by NIVEA aiming to reduce the % of sunburn each year by making sun cream fun and convenient in the locations you don’t initially expect to burn, starting in UK pub gardens. With the hopes that rates of melanoma skin cancer in old age will be reduced in the future.
