Submission for Pearlfisher's Fresh Pearls 2024 | Speculative Product Branding
THE PROBLEM
We live in a world where Millennials and Generation Z face unprecedented levels of stress. Dealing with the fallout from COVID-19, the constant changes in their present lives and being cursed by the instability of their future, it’s no surprise that studies show that these younger generations are some of the most stressed (Vayeos, 2023), with one-in-three (34%) of young people aged 18-24 reporting symptoms of mental illness like depression, anxiety or bipolar disorder (Resolution Foundation, 2024).
We live in a world where Millennials and Generation Z face unprecedented levels of stress. Dealing with the fallout from COVID-19, the constant changes in their present lives and being cursed by the instability of their future, it’s no surprise that studies show that these younger generations are some of the most stressed (Vayeos, 2023), with one-in-three (34%) of young people aged 18-24 reporting symptoms of mental illness like depression, anxiety or bipolar disorder (Resolution Foundation, 2024).
THE SOLUTION (Speculative)
Introducing our Multi-Purpose Purifying Elixir by Ody, infused with Alexandrite essence for cleansing and healing. As simple to use as any conventional cleaning spray, our Purifying Elixir offers unparalleled benefits.
Alexandrite, a rare natural gemstone found in Madagascar, is formed from beryllium in Chrysoberyl and chromium impurities. Famed for its mesmerizing colour-changing abilities, it also offers physical, emotional, and metaphysical benefits.
Utilizing the colour-changing properties, our Elixir provides immediate visual feedback upon spraying, shining purple when dirt is present and transitioning through green hues as it cleanses. Once surfaces are purified, it returns to a clear state, empowering users to effortlessly achieve a truly sparkling and clean home. The elixir also continues to emit healing properties that permeate the home space, restoring balance, reducing stress, and warding off negative energies.
Infused with Alexandrite, Ody (translating to 'magic' in Madagascar's native language, Malagasy) revolutionizes the chore of cleaning into an enchanting and transformative ritual, making our Multi-Purpose Purifying Elixir a beacon of magic in the mundane.