Self-led Brief | Speculative Campaign Branding & Video Creation
THE PROBLEM
1 in 15 adults face challenges pooping (Parcopresis) and/or peeing (Paruresis) in public toilets due to anxiety and fear of perceived scrutiny. Parcopresis revolves around the fear of others being able to hear of Smell you.
With 95% of school staff admitting to noticing an increase in anxiety levels among pupils in 2022, Why should going to the toilet add to their anxiety?
1 in 15 adults face challenges pooping (Parcopresis) and/or peeing (Paruresis) in public toilets due to anxiety and fear of perceived scrutiny. Parcopresis revolves around the fear of others being able to hear of Smell you.
With 95% of school staff admitting to noticing an increase in anxiety levels among pupils in 2022, Why should going to the toilet add to their anxiety?
THE SOLUTION (Speculative)
Introducing LetGo an NHS campaign working to reduce the anxiety surrounding pooping away from home, starting in UK secondary school toilets (used by students ages 11-18).
By aiming our campaign at students we hope to address the stigma around toilet talk from a young age, with the ultimate aim of improving statistics related to Parcopresis for future generations.
Using music, natural toilet sounds and vibrant visuals to lower anxiety, reduce stigma and break the taboo (taPOO if you will).
Introducing LetGo an NHS campaign working to reduce the anxiety surrounding pooping away from home, starting in UK secondary school toilets (used by students ages 11-18).
By aiming our campaign at students we hope to address the stigma around toilet talk from a young age, with the ultimate aim of improving statistics related to Parcopresis for future generations.
Using music, natural toilet sounds and vibrant visuals to lower anxiety, reduce stigma and break the taboo (taPOO if you will).
