Winning Project for CDCT Roulette 24 - More is Less | Speculative Campaign Branding and Zine
unapologetically hairy
Many women apologise for not "tidying up" during gynaecological exams. But did you know pubic hairs are multitaskers?
Left to grow, it’s more than aesthetic. Like eyebrows and eyelashes, pubes protect against dust, dirt, and germs, reduce friction, regulate temperature, keep you moisturised, and trap pheromones to boost attractiveness (Cummings, 2023).
Untrimmed is a UK campaign for women (16+) at sexual health clinics and gynaecologists. With bright, humorous branding, colourful zines, and doctors in novelty scrubs, we aim to reduce shame and embarrassment around pubic hair.
I am proud to announce that this project was selected as one of the winners for The CDCT Roulette Briefs 2024! This project was submitted for the prompt 'More is Less' set by BBH London. Leading to completing an internship at BBH London, Soho.
