Submission for D&AD 2024 | Speculative Campaign Branding & Video Creation
THE PROBLEM
Discussing weather is a national pastime in Britain, with Brits spending 4.5 months talking about it in their lives. However, Despite there being 13 million menopausal or peri-menopausal individuals in the UK, there's a significant lack of support and openness, with 37% feeling shame and 83% experiencing stigma, leading to silent suffering.
Discussing weather is a national pastime in Britain, with Brits spending 4.5 months talking about it in their lives. However, Despite there being 13 million menopausal or peri-menopausal individuals in the UK, there's a significant lack of support and openness, with 37% feeling shame and 83% experiencing stigma, leading to silent suffering.
THE SOLUTION (Speculative)
Durex - Change the Forecast empowers individuals to improve menopausal sex lives and shift the national conversation. The one-week campaign takes over go-to weather apps, offering sunny tips and helpful products for menopausal journeys, from Durex's Natural Lube range to a new Clitoral Stimulation sex toy. Let's reclaim passion, ignite desire, and change the forecast for the future.
